This research aims to analyze the influence of adopting an e-marketing strategy on the marketing performance of small and medium enterprises. In this research, The variables perceived usefulness, ease of use, external pressure, and strategic intensity represent the e-marketing strategy. As for assessing marketing performance, It utilizes factors like business growth, profits, and sales value to measure it. In this research, strategic intensity is a mediating variable that connects strategic e-marketing with marketing performance. We conducted this survey on small and medium culinary businesses in Surakarta, which can be accessed using the e-commerce application. The sampling method used was a purposive sample. The sample size in this study was 100 respondents. Hypothesis testing used the Partial Least Squares (PLS) Structural Equation Model (SEM) analysis tool in this study. This study's findings show that perceived usefulness and external pressure have a significant positive effect on strategic intensity. Intense strategic variables have a positive effect on marketing performance. Whereas the ease of use variable does not substantially affect strategic intensity. This research implies that culinary SME respondents in Surakarta perceive that e-marketing applications and software are challenging to use in marketing their products. Based on these findings, suggestions for culinary SME entrepreneurs and the government are to intensify marketing training for culinary SMEs. This research's limitations include not measuring respondents' education and training experience.