Nowadays, social media has a very significant impact in shaping consumer perceptions of celebrities and product brands. In addition, emotional ties with celebrities are often a determining factor in consumer purchasing decisions. The research aims to dig a link between social media interactions, social interactions and celebrity attachments influencing Purchase Intentions mediated by Brand Attractivenes. This study had as many as 254 respondents taken with purposive sampling techniques by spreading questionnaires. Data analysis techniques used Smart PLS by analyzed validity tests, & reability tests, as well as t tests. The findings show that social media interaction, social interaction and celebrity attachment are key factors in influenced brand attractiveness, as well as social media interaction, and social interactions, and celebrities attachment, are major factors in affected purchase intentions. The research findings investigate how the interaction of celebrities on social media affects the brand image of the products they promote, as also the role of the para-social and the desire to engage in interaction to the desired results.