Live streaming marketing on social media today has attracted the attention of digital marketers because it has a huge influence in consumer interests. But there is still little understanding about the impact of live streaming in stores on the intention to buy offline. The study aims to determine the impact of environmental stimulus patterns on consumer intentions to buy offline/live after watching a live streaming session held in stores via Instagram social media. The Stimuli-Organism-Response model (SOR) is used as a theoretical framework as well as a questionnaire used to gather data from individuals who already have experience with live streaming marketing held in stores.   This study had as many as 204 respondents taken with purposive sampling techniques by spreading questionnaire. Data analysis techniques used Smart PLS by analysed validity tests, & realibility tests, as well as t tests. Research findings show that environmental stimuli have a significant positive influence on consumer intentions to make in-store purchases directly, and attitudes towards influencers and products substantially mediate the relationship between incentives and purchase intentions. The novelty in this study based on in the impact of live streaming marketing on different offline shopping experiences in most studies that focused on online purchases.