UNIMAL Open Conference System, 2nd International Conference on Finance Economics and Business (ICOFEB)

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MODEL OF TOURIST SATISFACTION IN VISITING MANGROVE TOURISM OBJECTS
Hanum Salsabila Nur Inayah

Last modified: 2023-11-18

Abstract


The aim of this study was to analyze the effect of tourist attraction, accessibility, facilities, and environment on tourist satisfaction at the Kertomulyo Beach Mangrove Tourism Object in Pati Regency. This study uses a quantitative approach with a questionnaire as data collection material. The sample taken was 339 tourist respondents who visited the Kertomulyo Beach mangrove tourist attraction. Sampling technique using Non - pobability Sampling with Purposive Sampling method. The analysis tool uses multiple linear regression. The results of this study indicate that the variables of tourist attraction, accessibility, facilities, and environment have a positive and significant effect on tourist satisfaction at the Kertomulyo Beach mangrove tourist attraction in Pati Regency.

Keywords


Tourism Attraction, Accessibility, Facilities, Environment, Satisfaction