This study aims to see the influence of Country Of Origin, Consumer Knowledge and Awareness, Social Identity, Retailer Image, Perceived Risk on Buying Interests of Food and Beverage Products Manufactured in Foreign Countries. The data used in this research is primary data of 168 people in Lhokseumawe City. The method used to analyze the relationship between variables is multiple linear regression analysis. The results show that Country of origin has a positive and significant effect on the intention to buy food and beverage products produced abroad, Customer knowledge and awareness has a positive and significant effect on the intention to buy food and beverage products produced abroad Social Identity has a positive and significant effect on the intention to buy food products and foreign-produced beverages Retailer Image has a positive and significant effect on the intention to buy foreign-produced food and beverage products and Perceived Risk has a positive and significant effect on the intention to buy y foreign-produced food and beverage products.