UNIMAL Open Conference System, 2nd International Conference on Finance Economics and Business (ICOFEB)

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ANALYSIS OF FACTORS INFLUENCING GENERATION Z IN VISITING HALAL TOURISM OBJECTS IN LHOKSEUMAWE CITY
Juan Fikri, Mukhlish Muhammad Nur, Yulius Dharma, Hamdani Hamdani, Nazli Hasan, Ichsan Ichsan

Last modified: 2023-11-16

Abstract


This research aims to analyze the factors that influence Generation Z in visiting halal tourist attractions in Rancong Village, Muara Satu District, Lhokseumawe City. The research method used is quantitative with a Partial Least Square (PLS) approach with the help of the SmartPLS 3 application program. The research data is in the form of primary data obtained by distributing questionnaires to Generation Z as many as 70 respondents. The research results show that accessibility and security have a significant influence on the decisions of generation Z tourists, while location, promotion, facilities do not have a significant influence on the decisions of generation Z tourists.


Keywords


Halal Destinations, Tourist Decisions, Halal Tourism.