This study aims to determine the influence of fundamental factors (Return on Equity, Debt to Equity Ratio and Total Asset Turnover) on stock prices in the cigarette industry sub-sector companies listed on the IDX. The data used in this study is secondary data in the form of company financial reports for the first quarter of 2019 to the fourth quarter of 2022. The data analysis technique used is panel data regression analysis using the help of EViews 12. The results of the study concluded that the partial Return on Equity (ROE), and Debt to Equity Ratio (DER) have a negative and not significant effect on stock prices while Total Asset Turnover (TATO) have a positive and not significant to the stock price. Simultaneously Return on Equity (ROE), Debt to Equity Ratio (DER) and Total Asset Turnover (TATO) affect stock prices in sub-companies -cigarette industry sector with an R-squared value of 95%.