Recently, a lot of celebrities have started their own business. By naming them as celebrities, they became a popular figure. The aim of this study is to test the factors that influence interest in buying from the brand of products launched by the celebrity. Design methodology using a questionnaire survey, the study took a sample of 321 respondents taken used purposive sampling techniques. The data collected was analyzed using the SmartPLS software. The findings showed that Brand Love and Credibility were the main factors that influenced Brand Attitude. Brand Love, Credibility, and Social Media Interaction were also found to be key factors that affect Purchase Intention. Celebrity entrepreneurs who are much loved by the public can increase credibility that supports popularity and love of the celebrity. The limitation on this study is the large sample size due to time constraints.