UNIMAL Open Conference System, 2nd International Conference on Finance Economics and Business (ICOFEB)

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SHARING TOUR TRAVEL EXPERIENCES ON SOCIAL MEDIA AT TOURIST DESTINATIONS IN ACEH
Muharrir Muharrir, Ikramuddin Ikramuddin, Nurainun Nurainun, Heriyana Heriyana, Em Yusuf Iis

Last modified: 2023-12-21

Abstract


The tourism industry is one of the country's sources of foreign exchange apart from the oil and gas sector, whose presence is dwindling. The tourism industry is a commodity with great potential and has a big role in developing the economy. If the development of the tourism sector is carried out well, it will be able to attract domestic and foreign tourists to come and spend money on tourism activities. From these transactions, people in tourist destination areas will have their standard of living raised through various economic activities and the country will earn foreign exchange, especially from foreign tourists who exchange their country's currency for rupiah. Nowadays tourism practices and activities are growing rapidly because they are influenced by the presence of various social media platforms and are a medium to help tourists make travel decisions. Therefore, it is quite interesting to explore various travel experiences on social media. This research aims to examine the influence of Personal Fulfillment and Self-Actualization, Altruism Motivation and Perceived Enjoyment on sharing travel experiences on social media in Aceh. The population in this study was 108 social media users determined using the purposive sampling method. Data analysis in this study used multiple linear regression analysis with the SPSS program. The research results show that Personal Fulfillment and Self-Actualization, Altruism Motivation and Perceived Enjoyment have a significant influence on decisions about various tourist travel experiences in Aceh. It is hoped that the results of this study will provide information for policy makers to improve the tourism industry in Aceh.

Keywords


personal fulfillment and self-actualization, altruism motivation, perceived enjoyment, tourist destinations