This study aims to see the effect of product quality, price and promotion on purchasing decisions on AXIS internet among students in Lhokseumawe. The data used in this study are primary data from 119 respondents. The method used to analyze the relationship between variables is a multiple linear regression analysis method. The results showed that product quality has a positive and significant effect on AXIS Internet purchasing decisions, Price has a positive and significant effect on AXIS Internet purchasing decisions, Promotion has a positive and significant effect on AXIS Internet purchasing decisions and simultaneously product quality, price and promotion together positive and significant effect on AXIS Internet purchasing decisions.